How to optimise SEO texts

Once you’ve written good-quality SEO texts, it’s time to optimise them for search engines. After all, search engines rely on signals to properly ‘understand’ what you’ve written. You give these signals by placing keywords in strategic places throughout your text. In this blog we’ll dive deeper into optimising SEO texts and share some of our knowledge with you, step by step.

Wanneer je goede SEO-teksten hebt geschreven, is het tijd om deze te optimaliseren voor zoekmachines. Zoekmachines hebben nu eenmaal signalen nodig om een tekst goed te kunnen doorgronden. Deze signalen geef je door jouw zoekwoorden strategisch in de tekst te plaatsen. In deze blog gaan we in op het optimaliseren van teksten en geven we stap voor stap een duidelijk advies.

This is how you optimise SEO texts

We all want our content to rank high in the organic search results. That’s why a lot of writers focus solely on using their keyword(s) often enough (keyword density). However, writing good SEO content relies on a lot more than keyword density. Optimising SEO texts focuses on these elements:

  • Heading and Meta Title

  • Meta Description

  • URL

  • Introduction

  • Subheadings

  • Conclusion

  • Links

  • Alt-texts

The perfect heading and meta title

Everything starts with the perfect heading and meta title, if you want to rank high in organic search results. On the one hand, you need to come up with a readable heading for visitors, and on the other hand you need an optimised heading for search engines (the meta title). A good meta title consists of maximum 70 characters and contains one or more of the following elements:

  • Your main keyword (place this at the beginning of the meta title)

  • A USP (Unique Selling Point)

  • The name of your organisation

Meta description

The meta description is a brief description of your text. It’s a snippet that Google shows with every organic search result. A well-composed description ensures that people will notice your search result. So, don’t forget to incorporate your USPs into the meta description! A good-quality meta description improves the click-through rate (CTR) to your web shop.

Careful: Google doesn’t allow the meta description to consist of more than 155 characters.

Incorporate your keyword into the URL

It is important to not only use keywords in your content, but also in your URLs. This way, search engines will instantly process the subject of your page, while visitors will recognise their keyword in your link. Make sure that no weird symbols or characters find their way into the URL! A good URL is always recognisable, easy to understand and appealing to visitors.

A search engine friendly introduction

Proper SEO content always has a search engine friendly introduction. The kind of introduction that quickly explains to search engines what your text is about. That’s why you should always incorporate your main keywords into the first 10 words of your text, for example in a short, introductory sentence. For this blog, we’ve decided to use the keywords ‘SEO texts’. These words are instantly recognisable in our introductory sentence. But do remember: you’re writing for your visitors, not for search engines! So, do you sometimes have a hard time using your keywords in the correct place? Don’t worry, there are plenty of other places to use them.

Use keywords in your subheadings

The use of subheadings will make your text more readable to both visitors and search engines. So, it will come as no surprise that we recommend you to use keywords in your subheadings as well. Search engines always first look for any headings on a page, therefore, these are more important to optimise than the rest of your content. So, make sure that your most important keyword(s) will be found in headings and subheadings.

All's well that ends well

It’s just as important to start with the perfect heading, as it is to end with the perfect conclusion. This means that these last sentences of your text also need to contain your keyword at least once. The use of keywords here, serves two purposes: it reminds readers what the text is about, and it gives one final hint to search engines that your text meets the search query/search intention of (potential) visitors.

Don't forget to add links!

There’s one last thing you should not forget if you want your SEO texts to rank high in search engines: add internal links. If you add a few of these links to your text, this will pass on link juice to other pages on your website. This communicates to search engines like Google which pages of your site are important. Furthermore, adding links also makes your site a lot more user-friendly to visitors.

Careful: Only include links where it makes sense to do so.

Write ALT texts for every image

You’ve almost reached the end of this article. We will now discuss the final step to properly optimise your SEO texts. At this stage, you’re probably ready to publish your content, with (of course) one or more beautiful pictures. Does everything look perfect and are you itching to hit that Publish button? We completely understand, but hold on a minute.

Our marketeers can’t say it often enough: don’t forget to write an alt text for every image! This is the text that will appear in the source code of your page, and it only becomes visible when your image can’t be loaded. Adding an alt text is very easy, it hardly takes up any time, but it will contribute (together with all the other elements we discussed) to a higher ranking in the search results.

Start optimising SEO texts right now

If you decide to write the content of your business website or online shop yourself, you’ll notice that it takes some time and effort to get everything right. You might have written the perfect text, but if customers can’t find your page in the search results, everything will be a waste of time. Do you want to increase your chances of ranking high in organic search results? Then please use the tips in this blog, it will really make a difference! We at gett know that writing and optimising SEO texts can be quite a challenge. Is that challenge too much for you? Don’t worry, our copywriters and marketing specialists love to help you create attractive, well-written texts. Together, we’ll make sure that your content will always rank high, even on the long term. Please contact us to discuss how we may help you