Everyone knows that writing SEO content improves your findability in Google. However, there’s still much to gain when it comes to this type of content. Not everyone is a copywriter, and that’s why we know it can be hard to come up with proper, but also clearly written, texts. That’s why gett shares 5 useful SEO content tips which you can use for your online shop.
1. Writing begins with a goal
A proper, well-written text converts as many visitors as possible into customers. It convinces visitors to take action (conversion). Determining the goal of your text is essential to all forms of writing, because it will decide the success of your content. We understand it’s tempting to write for search engines and to focus solely on the technical side of SEO writing. However, this is not your main goal. After all, your content is meant for customers, not just for Google, right?
So, before you start writing, ask yourself these questions:
- What is the goal of the text?
- Who are you writing it for?
- How are you writing your text? (Formal or colloquial, with or without interpunction, etc.)
- What do you want your readers to do after they’ve read your text?
If you consider these questions beforehand, this will really help you write better content. So, start writing something meant just for your visitors, and don’t worry about optimizing it then and there. There’s plenty of time for search engine optimization at a later stage.
2. Determine your keywords
Once you’ve determined your customer (who you’re writing it for) and your goal, it’s time to start a keyword research. Keywords are words people enter into a search engine, for example “black shoes”. Furthermore, they are words that you will strategically use in your online content. That’s because they will help you rank higher in Google (if you put them in the right places in the text).
The fastest and easiest way to pick the right keyword(s) is to use Google Suggest. Simply type an important word or phrase in Google; this will give you an overview of keywords that people often use. For example, this is what you see if you type “black shoes”:
Now you’ve found several good keyword combinations, but you don’t know how often people search for black shoes on a monthly basis. Or how fierce the competition is for the keywords “black shoes”. Do you want a more thorough keyword research that focuses on every detail of your business? Then please consult our specialists!
3. Write first, apply technique later
Deciding what keywords to use before you start writing has its advantages, because now you can take into account people’s search intent. This gives you a glimpse into people’s minds. Besides ranking high on certain keyword combinations, your text also needs to meet the customer’s demands. Many readers will stop reading if the text doesn’t match with their search intent.
Write a good SEO text of at least 300 words. It’s not completely wrong if your text is shorter, but search engines tend to favour longer texts. Furthermore, a longer text gives you more room to apply your keyword(s), synonyms or other related terms.
IT’S time to write
Have you established your goals and researched the necessary keywords? Then it’s time to start writing. Don’t forget to focus on your target audience, the message you want to convey and what you want to convince readers to do. But remember, this is your first draft of the text, so it doesn’t have to be perfect right away. Just go with the flow! Have you said everything you wanted to say? Then it’s time for some fine-tuning, for example with regards to those SEO rules we’ve talked about earlier.
4. Optimise your SEO Text
Are you happy with your text? Then it’s time to optimise your content for search engines. After all, search engines need certain signals if they want to properly index a text. You give these signals by placing your keywords in a few strategic places. Optimizing SEO texts focuses on the following parts of your content:
- Meta Title and -Description
- Alt-texts (description of image(s))
Make sure that you use your keywords in these important elements of your text.
5. Publish and promote your text
You’re almost done: You’ve now written a perfect SEO text that has been written according to the right rules and has been optimised correctly. Now it’s time to publish your text on your site and (if necessary) to share it with your target audience on other platforms. Before you press the ‘publish’ button it’s time for one last check:
- Have you filled in the meta title and –description?
- Are there no more spelling mistakes?
- Is the layout of your text correct?
Our tips can be applied to any online text, whether it’s a product description, a home page or a blog. Have you written a blog according to our SEO guidelines? Then now is the time to promote your blog in various ways. For example, you can use a social media platform like Facebook, place a link to the blog in your monthly newsletter or place an internal link on your site. This will really help draw readers to your blog!
it takes time to write good seo content
A good SEO text means more than simply placing your keywords in strategic places. It requires you to think about your goal(s), your customers and what you want them to do. If you focus on these topics for every text, you’ll connect with a much bigger audience than before. That’s because you not only make search engines happy because you give them enough signals to index the text correctly, but you also make your target audience happy because you focus on their search intent.
If you like to write your own content for your ecommerce or business website, our 5 tips will really help you along the way. However, we at gett understand that not everyone’s a copywriter. Furthermore, writing can take up much of your time and energy. Would you like us to check your SEO content, or would you prefer to leave the writing to our online specialists altogether? Gett’s copywriters are always there to help you out. Please get in touch to discuss how we may help you!