Web design trends in 2020

The trends in web design are always changing, constantly on the move. From flat to material and then to brutal design, from bold to Pantone colours and back again. The beginning of a new year means the emergence of new web design trends that can be applied to every site or shop. Do you know why new visitors end up on your website and why this leads to conversion? Does your website stand out from the competition, or do you operate in a niche market?

A house style that follows the trend, stands out from the rest and focuses on user experience will noticeably lead to more conversions. It seems very easy, following ‘the trend’, but do you know what’s fashionable right now? In this article we’ll tell you all about the web design trends worth following in 2020.

Important web design trends

1. Muted colours
2. Hand-made illustrations
3. Combinations of Photographs and Illustrations
4. Asymmetrical layouts

1. Muted colours

You can’t escape the fact that you have to use colour on a website or –shop, but it can be very tricky to do it right. Some of the questions you have to ask yourself are: What suits my brand? What stands out? What will attract visitors instead of irritating them? Gett has noticed that there have been a lot of changes in colour-usage these past couple of years. First, we saw a mix of all available hues, as long as they were bold. Then we saw the emergence of complementary colours, followed by the Pantone colours. In 2020 we expect muted colours, shady hues of certain colours, to become more popular.  

Using muted colours for web design has two effects: It is restful for your eyes to look at and it helps to make large font sizes look less aggressive. Muted colours have been applied before by designers, but it is still fairly new in web design. With these types of colours, texts or buttons will still convince visitors to take action, but in a friendly instead of an aggressive manner.

The website of Eneco is a good example of working with muted colours.

2. Hand-made Illustrations

It’s becoming less and less important to have a neat, flat design. Visitors are looking for personality and emotion in websites. This trend can be noticed on- and off line: People nowadays choose quality over price, and we see the emergence (or recurrence) of more specialty shops in our villages and towns.

There are, of course, many ways to display emotion or personality. One way is to choose imperfection through hand-made illustrations. If you (or the designer) ‘draws’ his own …, this leads to a unique style that creates a positive vibe among your visitors. Another reason to work with illustrations is that many companies just don’t have any good photographs to work with. Ofcourse they can always fall back on stock photos, however, these can come across as cold and impersonal. 

A fine example of a site with hand-made illustrations is Prestashop . This company really has created its own style based on their illustrations.

3. Combinations of photographs and illustrations

As we’ve discussed in the previous paragraph, illustrations add a personal touch to a website. But what if a company wants to use illustrations and photographs? Is this even possible? ‘Why not?’, says our designer. In 2020 we’ll see more and more sites combining photos with illustrations. We believe that if you combine two visual media, you can really create a noticeable site.

 It is of course important that the type of illustrations suits the brand; you don’t want a freestanding illustration. The wrong type of illustrations will detract from the quality of your site, and that would be a shame.

The website of Adidas displays a good example of photographs combined with illustrations.

4. Asymmetrical layouts

This 2020 trend is, like some of the others we’ve mentioned, not entirely new. It begun in 2017, and gett wrote a blog about the broken grid at the time. However, this trend is still evolving, so that’s why we couldn’t let this go unnoticed. There are some important developments in the use of asymmetrical layouts that we have to mention.

The broken grid started out gently, with a block here and there falling out of its framework. This quickly changed, however, and now we see the craziest layouts where texts are spreading out far past their boxes and where everything flows together. We predict that in 2020 this ‘crazy’ design will slow down; designers will combine the gentle and the wild, to create a whole new layout. As always, it will be interesting to watch if and how professionals will handle the challenge of combining structure with asymmetry.

Again, we want to mention Eneco‘s site. That’s a great example of an asymmetrical layout.

2020, a positive outlook

As you can see, these new or continually developing web design trends can really transform your business or e-commerce website. Would you like to know how we can apply these trends to your site? Please contact us; we’d love to discuss design ideas with you!

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