Your visitors expect your PrestaShop web shop to load fast. Does the page loading take too long? You’re at risk of visitors leaving the site preliminarily. This has a negative impact on the user experience, organic ranking on search engines (Google e.g.), your conversion percentage and on the CPC of your Google Ads campaigns.
Blazingly fast loading
Higher score on Google
Improve the customer experience
Improve your conversion percentage
Improve the quality score of Google Ads campaigns
Loading speed is an important factor of the ranking algorithm of Google and this has a massive impact on people’s ability to find you online. The latest update by Google in 2021 is even more rewarding (or punishing) on this aspect.
Most people do not know that the loading speed of your website also influences the quality score of Google Ads campaigns. The higher your quality score, the lower the costs per click (CPC). This means you get more advertising with the same budget.
Your visitors expect your PrestaShop web shop to load fast. Does the page loading take too long? You’re at risk of visitors leaving the site preliminarily. This has a negative impact on your conversion percentage.
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